Koreans talk about work as chip an.  Chip an means "inside the house".  It is a way to talk about how important our work is to us, how our companies are like our families.  Our businesses and the people in them should be treated with respect, honor, and dignity because, Koreans believe, good personal relationships are the basis for good business.  We in Rotary also believe that honest, open relationships with customers, co-workers, and employees are important, as are our relationships with all our fellow Rotarians and those we serve through Rotary.  True service gives us pure hearts when we bring it "inside the house". 

This is the reality behind Service Above Self.  this is the reality of Rotary, the reality that inspires us and challenges us every day.